Success of Pinot's Palette spreads to Forest AvenueThis article first appeared on silive.com.
STATEN ISLAND, N.Y. -- After achieving much success with the opening of New York City's first Pinot's Palette in Tottenville in 2014, owners Fred Fadell, Rich Barton and Dorothy Fadell Ferlanti needed to find a North Shore location to accommodate their growing clientele.
It wasn't long after the trio introduced the paint and sip concept at their Ellis Street location that the venue became a favorite for "girls' night" outings, date night, birthday celebrations, bachelorette parties and anniversaries.
"We love being a place where people can come to put down their cell phones -- except for photos -- and reconnect over a fun experience and a glass of wine," said Ferlanti, of the national franchise with roots in Houston, Texas.
"Staten Islanders loved having something new and fun to do right in their hometown. Our classes filled up quickly and people booked their parties with us as well," she added.
But Tottenville can be a far trek for many North Shore residents.
NORTH SHORE LOCATION
"People on the North Shore kept asking us to open something closer to home for them, and we were happy to do so. The response from the community has been really positive so far," said Fadell, of the new location on Forest Avenue in Port Richmond.
The second location for the trio opened in November and has already become a popular venue for a night out, said Ferlanti.
"Pinot's Palette aims to bring art to anyone. We specialize in beginners who haven't picked up a paintbrush since grade school, but are looking for a fun and relaxing night out with friends and family - and of course, some good wine and beer," said Barton.
"Seeing people spending time with one another and having a blast is what makes us all happy. Knowing that we have a part in their experience make us want to do more of this and is a big reason we opened another location. Plus, we have so much fun at work," he added.
HOW THEY GOT STARTED
After a visit to a Pinot's Palette in Texas, Fadell, a New York City firefighter who has owned franchise businesses in the past, and Barton, an attorney, fell in love with the concept and wanted to bring it to their hometown.
"Fred and Rich were long-time buddies. When they decided to open this business, they realized they needed more marketing expertise, as well as a woman's perspective for this business with a largely female clientele," said Dorothy Fadell Ferlanti.
They asked Dorothy, who is Fred's sister, to join them and the rest is "paint and sip history."
And the three owners work well together.
"Dorothy handles marketing, staffing and operations. Fred does a lot of marketing and networking on the Island. I am in charge of back office functions, like payroll and taxes," said Barton.
Networking on the Island, which has a close-knit small business community, has been integral to their success.
"We spend time networking at events held by the Chamber of Commerce or the local business guilds. We handle all of our social media marketing and responses. Keeping in touch with our studio managers is also an important part of our daily activities. And of course, chatting with our wonderful guests is something we do every day," said Fadell.
KEY TO SUCCESS
Since opening their first location, other painting operations have popped up across the borough. With that comes the need for good marketing.
"We realize that we are only successful because we make sure our guests have a great time with us. We hire great staff to lead fun paint parties. We are also dedicated to our community and love supporting local charities and schools," said Ferlanti.