Color of The YearHow does the “Color of the Year” get selected?
It’s a lot more complicated than a couple of people sitting around, spinning a color wheel, and announcing that the color it lands on is “IT”.
The Color Marketing Group and Pantone are the key players in the color game. CMG is a non-profit that selects colors for a variety of different products. The members, which include design professionals from Pantone, meet several times a year to discuss trends, do lighting tests, and eventually agree on the new key colors. And those colors aren’t necessarily the same in all regions. And the colors a
A former member of CMG says that politics, pop culture, technology and social issues can all affect the next big color. The new colors are usually announced in December.
But just imagine the implications of these pros selecting a color you use for your logo or product!
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