BYOB Studio or Wine Bar Studio?Pinot's Palette
We all know how fun it is to paint and drink wine. Our customers know they can count on Pinot’s Palette for all of the art instructions and supplies. Our prospective franchise owners want to know where the wine comes from.
One of the major trends and FAQs we see at Pinot’s Palette is interest in including beer and wine sales at the studio. A third of our open and operating studios sell and serve alcohol, with forecasted openings increasing this ratio to about half (bar) and half (BYOB). While some locations may require a bar to comply with local liquor laws, our franchise partners have the option to include this revenue stream should they choose. Here are some key points to consider before hosting guests for painting and wine drinking:
Focus on the customer. At the center of any entertainment or retail business decision, consideration for the customers’ needs and perceived value is paramount. In some locations customers may value their time more than they value their money, making the decision to invest in a bar a potentially lucrative one. A great place to start your research is by looking at existing businesses in the community: Is there a popular wine bar franchise in your community? Are wine parties and wine dates popular among your prospective guests?
Know the law. Local laws vary by city and state. Your best bet is to speak with a liquor license attorney or consultant who specializes in your community. You may also want to speak with your city’s liquor commissioner. You will want to find out the different kinds of liquor licenses available and the cost of each. In some cases you may need to work with the city to educate them on the Pinot’s Palette paint and wine business so they fully understand your business plan and needs. Pinot’s Palette owners have a proven record of positive interactions with local governments – many communities are very excited to welcome a Pinot’s Palette to the neighborhood!
Find out the costs. Operating a bar as a secondary function to your art studio will add costs to your opening and ongoing budgets. Make sure you fully understand insurance costs and build out requirements for your retail space. The cost of inventory and staffing must also be taken into account.
Have a support plan. All Point’s Palette studio locations are supported by the Pinot Technology Suite (PTS), through the fully integrated POS system designed and created by Pinot’s Palette specifically for use in your studio. The POS system makes keeping bar tabs as well as merchandise sales easy for your employees and quick for your guests. Our franchise owners value the POS system because all in-studio sales are reported in a central, web-based, reporting which also shows online sales.
While there are pros and cons to both formats, both business formats will allow your guests to drink wine and paint with friends!