Video and Animation – Bringing Paint and Sip to Life!Pinot's Palette
Video has become a large part of how we consume information. It’s no longer just words that tell a story – it’s images, body language, colors, music and tones, and techniques that spark interest. Video impacts our emotions – we cry, smile, laugh.
According to HubSpot’s The State of Video Marketing in 2018, 72% of people would rather use video to learn about a product or service, and 83% would consider sharing with their friends.
Pinot’s Palette launched its video content strategy in early 2017, starting with Disconnect to Reconnect, a long-form, animated video about the importance of unplugging from technology to nurture relationships. If we’re going to entertain, why not share online?! Pinot’s corporate marketing team creates videos for use by franchisees in full length, and 60, 30 and 15 second formats. This makes video, as well as animated images, easy for franchisees to share on social media and e-mail newsletters while growing the brand.
One of our most popular video series is Art Tips for Non-Artists. For those that have never painted before, these videos can shift what appears as a daunting experience from “I can’t do that” to “Wow! I can, and this is fun!” Add an artist to guide guests step-by-step during the painting class with a glass of wine or two, and you have a great time creating something special to take home and hang up.
Then, there is the local news. Pinot’s Palette always has great stories to share in our franchisees’ communities. Our marketing team handles public relations, from pitching stories to studio coordination, to put our franchisees on their local news stage.
Creative support through video, animated images and public relations is just one way Pinot’s Palette helps its owners engage with local and online audiences.