Pinot’s Palette Passion: Staying in Love with Your JobPinot's Palette
Do what you love and you’ll never work a day in your life. So goes the popular adage. Those words influence the career moves of everyone from daring millennials to disenchanted baby boomers. We embrace those words at Pinot’s Palette®, though we caution franchisees that it takes plenty of hard work to run a successful studio.
Pinot’s Palette is a whole lot of fun. Everyone from the guests to the artists to the CEO will tell you that. It’s easy to fall in love with the company, the concept, and the corporate culture. It’s easy to envision yourself mingling with relaxed guests, sipping wine, laughing, and raking in pretty profits along the way.
Of course, there’s a little more to it than that. Owning a paint and sip studio is fun, but it also takes dedication, creativity, passion, and innovation. Here are some things to keep in mind if you want to make sure that you keep the love alive for the long haul.
Buckle Down for a Colorful Ride
Our franchisees know that running a successful studio takes plenty of hard work. There are inevitable highs and lows, and every franchisee faces obstacles along their path to success. But their passion propels them so that they are able to persevere through challenges–from construction delays to employee drama–and build a better, stronger business thanks to this resiliency.
There’s a difference between the corporate grind and the kind of dedicated effort it takes for success at Pinot’s Palette. If you love what you do–that is, you feel excitement, enthusiasm, and passion for your work–then you muster the grit to overcome inevitable obstacles rather than becoming burned out and giving up.
Approach Each Day with Energy and Enthusiasm
At Pinot’s Palette, passion flows from the top down, –from our corporate offices to franchisees, studio staff, artists, guests, neighbors, and community members. Passionate people find a way to keep their focus and maintain their energy consistently. There will be days when your studio is filled with life and laughter, and days when you’ll face rejection and hardship. Passionate people march through both types of days with commitment and energy. Employees are energized by a boss who is excited, invested in the community, and motivated to succeed.
Our successful owners know the importance of hiring the right people, building a strong team, and using their strengths effectively to avoid burnout. Part of that strategy involves hiring people who are open to change. From technology to painting projects, Pinot’s Palette is continually finding new, more efficient strategies for providing excellent guest experiences.
Innovative Marketing and Community Engagement
At Pinot’s Palette, we don’t believe “if you build it, they will come.” Our mantra is a little longer. “If you build it, and provide a relaxing, entertaining atmosphere, and successfully engage your community via networking and marketing, they will come.” Franchisees must engage their communities by targeted advertising, networking, charitable outreach, special events, and of course word of mouth recommendations.
But once a franchisee lays the foundation for success with strategic hires, effective community outreach, and a fun-loving culture, the rewards of that hard work start rolling in.