Five Site Selection Do’s and Don’tsKristin Humphrey
Advice on finding the best location to open a Pinot’s Palette studio, from Kristin Humphrey, Director of Franchise Operations
The most exciting part of the journey toward opening the doors of your Pinot’s Palette is selecting the right location. My primary function as Director of Franchise Operations is to assist franchisee partners with this process every step of the way—from site selection to signing the lease.
Location, location, location—it’s not just a mantra for homebuyers. Location is a key consideration for a new business. I’ve assisted more than 40 franchisee partners around the country find exactly the right place.
Here’s a guide to finding the best location for your new Pinot’s Palette studio, and avoiding common site selection mistakes along the way.
#1. Don’t let details get in the way of the big picture.
The first mistake first-time business owners often make is to get too attached to a few specific details of a potential space—without considering the big picture. High ceilings or exposed brick are great character elements for the Pinot’s Palette concept, but if it doesn’t have affordable rent or a cooperative landlord, those details won’t matter much.
#2. Don’t forget—your realtor works for YOU.
It’s your business, so take control. If you’ve hired a realtor, remember they work for you, not the other way around. Your realtor should help you find the best potential neighborhoods for your site, not push you toward a certain location or tell you how to use your new space. That’s what your Pinot’s Palette team is here for!
#3. Don’t let fear take over.
Committing to a lease can be stressful the closer you get to signing day. You may become more worried that you might lose out on a space, and it’s hard to think that all the time and effort you’ve put in could be lost. However, do not let fear take over your good judgement. The landlord knows that under pressure there’s a chance you may agree to ridiculous terms. In this situation, keep your cool, because the decisions you make at this time could affect your business for years to come. Trust me, as long as we’re working together, everything will be fine!
#4. Do consider parking—but don’t overthink it.
Parking is a piece of the puzzle, but not the deciding factor one what makes a great location. Observe how customers of neighboring businesses are parking. That’s how your customers will be parking, too. Whether they pay meters, park in a big lot, or use public transit, your customers will expect the same in that area. However, I tell franchisee partners, if they’ve found a location with no clear place to park, and neighboring stores do have ample parking, that’s probably a deal breaker for that site.
#5. Do your due diligence.
Choosing the right site is a matter of thoroughly evaluating each space. Do your homework before seriously considering a site. Check out the co-tenants and neighbors. Study the general area—are there restaurants nearby? Have you been there at night? Are there nationally known stores nearby?
Keeping these do’s and don’ts in mind will help you find the perfect location for your new Pinot’s Palette franchise. I’m here to work with you! I’ll help you give your new business off to the strong start it deserves.