Beth WillisPinot's Palette
Co-Founder and CCO
Beth is a founding member and Chief Creative Officer of Pinot’s Palette. Beth is regarded as the leading visionary for product development, represents the customer’s perspective, and identifies key consumers trends. Within this role, she collaborates locally and nationally to develop multiple new paintings every month for the Pinot’s Palette library, including any custom paintings requested by Pinot’s Palette customers, and plans the monthly calendars according to customer demand.
In the first days of Pinot’s Palette, Beth presented key evidence for consumer market sustainability of the Paint and Sip business which provided fuel for Charles and Craig to put their plans into action. She is credited with scouting the Montrose location.
Outside of her work with Pinot’s Palette, Beth is a full time Clinical Pharmacy Specialist and mother.