Atlanta: Great Market for Pinot’s Palette Paint + Sip Studio

Atlanta, with it’s thriving arts scene, vibrant night-life and robust tourism, is the perfect city for Pinot’s Palette’s paint and sip studios. Pinot’s Palette has done an in-depth market analysis of Atlanta.  The franchise is looking for highly qualified candidates to open up studios there. If you are looking for an opportunity to open your own business and want to learn more about the benefits of franchising—flexibility, freedom, growth opportunities—Pinot’s Palette can help you with your next career move.

What is a paint and sip studio?

Pinot’s Palette is a retail entertainment concept and a pioneer of the paint and sip experience – a revolutionary way to enjoy art and wine, meet new people and bond with friends. Guests enjoy a no-skills-required art class—all supplies included—directed by trained, local artists, who guide guests step-by-step through a featured painting. As Forbes describes it “…This isn’t like art class, and guests aren’t expected to be artistically savvy — it’s “fun art” you can bond over making, and then take home.”

Why should I look into a franchise?

Many people have found their career calling in franchising. Franchising is a business model that creates a relationship between the owner of a trademark, service mark, brand name, or advertising symbol (the franchisor) and an individual or organization (the franchisee) wishing to use that identification in a business. Franchising allows you to own your own business without reinventing the wheel. Successful franchisees can scale their operations and can own multiple franchise locations in an area.

Benefits of the franchise model include:


  • Ease of start-up
  • Ongoing support + innovation
  • Technology
  • National brand recognition
  • Reduced supply costs


Experts state that 40 cents of every retail or service dollar spent by consumers is spent in a franchised business. In 2000, most analysts estimated that franchising companies and their franchisees accounted for $1 trillion in annual U.S. retail sales, with approximately one out of every 12 U.S. retail business establishments is a franchised business. A new franchise business opens every 8 minutes of every business day.

Why choose Pinot’s Palette?

Pinot’s Palette is a fun business to own. If you enjoy wine, art and entertaining, this is the perfect concept for the social entrepreneur. Pinot’s Palette is ranked number one in franchisee satisfaction in it’s category by the Franchise Business Review, and has been recognized as one of the nation’s fastest growing franchise concepts.

What are the average sales of a Pinot’s Palette studio location?

The table below represents the actual Gross Sales achieved by the reported 52 franchisee-owned and 4 affiliate-owned Pinot’s Palette Studios open the entire year of 2015 for the year ending December 31, 2015. The below average figures have been calculated by taking the total Gross Sales of all studios reported divided by the total number of studios reported.


Highest Performing Studio
Lowest Performing Studio
Number Exceeding Average
Percent Exceeding Average
All Studios
21 out of 56
Franchisee-Owned Studios
20 out of 52
Affiliate-Owned Studios
1 out of 54


The units included in the table above have sold the reported amounts. Your individual results may differ. There is no assurance you will sell as much. For full details see Pinot’s Palette Franchise Disclosure Document 2015-2016 Item 19.

Where is Pinot’s Palette looking to grow in the Atlanta, Georgia market?

Our in-depth consumer market research has shown that the greater Atlanta area can support as many as 16 Pinot’s Palette locations. We are very careful to place studios in areas with the maximum core customer concentration and we assist with site selection and lease negotiation to find the perfect location and all locations have a protected site selection and protected area.


Open territories in Atlanta, Georgia encompass the following cities:


Abide Awhile, Almon, Anneewakee, Arbor Forest, Arbor Ridge, Arbor Trace, Arbor West, Ashley Acres, Athens, Bailey, Blacksville, Bonanza, Brookhaven, Buckhead, Buford, Centerville, Chestnut Mountain, Conyers, Country Lake, Covington, Cumberland, Doublegate, Douglasville, Dunwoody, Embry Hills, Fairburn, Fayetteville, Flat Creek, Flippen, Gainesville, Hiram, Hull, Innsbrook West, Kellogg, Lake City, Lakeview Estates, Lawrenceville, Lithonia, Lovejoy, Marietta, McDonough, McEver, Midtown, Morrow, New Holland, North Druid Hills, Oakwood, Oxford, Palmetto, Peachtree City, Porterdale, Powder Springs, Redan, Rest Haven, Rex, Ridgeview Heights, Sandy Springs, Sharpsburg, Sheffield Woods, Snapfinger, Stewart Woods, Stockbridge, Sugar Hill, Suwanee, Temple, Tyrone, Union City, Villa Rica, Vinings, West Forest, West Hampton, Westbredge, White Forest, Windhaven Plantation, Winterville, Wood Valley, Wood Valley Estates, Woodbridge, Woodhaven Downs, Woodhaven Estates, Wynford Chase

What makes Atlanta such a great market for Pinot’s Palette expansion?

Growing Economy


Encompassing $304 billion, the Atlanta metropolitan area is the eighth-largest economy in the country and 17th-largest in the world. Corporate businesses make up a large portion of the Atlanta’s economy. The greater Atlanta area serves as the regional, national, or global headquarters for many companies. Atlanta comes in third in the nation for largest concentration of Fortune 500 companies.


In August 2013, Atlanta appeared on Forbes magazine’s list of the Best Places for Business and Careers.


Thriving Arts + Culture Scene


Atlanta has a culture that is no longer strictly Southern, although it is located in the South. A large population of migrants from other parts of the U.S., in addition to many recent immigrants to the U.S. have made the metropolitan area their home. This has helped establish Atlanta as the cultural and economic hub of an increasingly multi-cultural metropolitan area.


This diverse population supports arts and culture in the city. Atlanta is one of few United States cities with permanent, professional, resident companies in all major performing arts disciplines: opera (Atlanta Opera), ballet (Atlanta Ballet), orchestral music (Atlanta Symphony Orchestra), and theater (the Alliance Theatre).


Hot Spot for Tourism


As of 2010, Atlanta is the seventh-most visited city in the United States, with over 35 million visitors per year. Festivals showcasing arts and crafts, film, and music, including the Atlanta Dogwood Festival, the Atlanta Film Festival, and Music Midtown, respectively, are also popular with tourists. Tourists are also drawn to the city’s culinary scene, which comprises a mix of urban establishments garnering national attention, ethnic restaurants serving cuisine from every corner of the world, and traditional eateries specializing in Southern dining.


All of these factors combine to make a perfect mix for the Pinot’s Palette business model. Fill out the form to the right or call or email us today for more information!


Email or call 844.287.4668.