Marketing Director, Brian Gray, Guest Lectures at Rice University

Marketing Director, Brian Gray, Guest Lectures at Rice University

Houston, TX – Brian Gray, Marketing Director, Pinot’s Palette, will deliver a guest lecture to MBA students at Rice University.  His lecture will take place on Tuesday, November 19.  Gray, an experienced brand marketer, will speak on the importance of effective marketing and advertising in driving consumer demand for goods and services.  Beginning with an overview of marketing fundamentals, Gray will discuss strategic marketing planning along with the advertising development process and best practices.  Gray will share lessons gleaned from his extensive marketing experience which includes stints with Heineken,  Johnson & Johnson as well as consulting through his firm StrategyBAG Marketing.  “My goal is to help students understand that effective marketing is the result of a deep understanding of consumer insights and sound strategic planning” says Gray, “that is how you drive business.”

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