Wine O’Clock Actually Does ExistThis article first appeared on WineEnthusiast.com
Yes Virginia, Wine O’Clock Really Exists…
Wine O'Clock Researchers have discovered that not only does “wine o’clock” legitimately exist, but it peaks on a Friday at 6:30 pm. The research was carried out by Enolytics, an Atlanta-based firm that specializes in analyzing information for the wine industry. Analyzing more than two million pieces of data generated by people using the Hello Vino app, the data reveals most people begin imbibing at 4:45 pm before giving the bottle a break around 9 pm.
Unsurprisingly, a heat map based on the results shows people are most likely to drink on Friday and Saturday, although there is also a peak on Sunday evening.