Shop Small on Small Business SaturdayShop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive.
Created by American Express in 2010, Small Business Saturday® is the cornerstone of American Express Shop Small efforts. While Small Business Saturday is highlighted as a special day when we can show our support as a nation for small business owners and our communities, the Shop Small Movement is a year-round campaign to celebrate and support small businesses every day.
Why is it so important to shop small, though? According to the American Independent Business Alliance, a “non-profit organization dedicated to helping communities become more self-supporting and resilient through fostering a culture that values and supports independent business and local entrepreneurs,” when you spend $100 in a locally owned store, $48 of that money ends up staying in the community versus just $14 from chain stores. Many of these stores are owned and staffed by local residents, which means that when you shop local you are investing back into your community and supporting jobs for Staten Islanders.
So please support your local Staten Island businesses today! Shop at Pinot's Palette and all of your favorite small businesses.